Rapid prototyping
Innovation becomes real when an idea enters practice.
I use rapid prototyping to turn a question into something people can experience and respond to: build a small version, observe what happens, and learn. A prototype can reveal needs, constraints, and possibilities that remain hidden while an idea is discussed in the abstract.
This approach draws on developing software for live theatre, producing interactive campaign technology, building early-stage products and SaaS systems, and continuing independent creative and technical experiments. The form changes, but the purpose remains the same: make something real enough to learn from.
Related page
- Unlocking Co-creative Teams — A tangible experiment can help a team learn together.
Immediate connections
Explore the cards directly connected to this one.
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practice.","category":"Related to","incoming_reason":"My theatre collaborations are part of my wider arts practice.","incoming_category":"Referenced by"}},{"data":{"id":"edge:tribal-ddb:technology-leadership","source":"tribal-ddb","target":"technology-leadership","type":"related","reason":"Technical direction and team leadership for digital properties.","category":"Related to","incoming_reason":"Technical direction and team leadership for digital properties.","incoming_category":"Referenced by"}},{"data":{"id":"edge:unggun:software-cloud","source":"unggun","target":"software-cloud","type":"related","reason":"An early social networking platform for corporations.","category":"Related to","incoming_reason":"An early social networking platform for corporations.","incoming_category":"Referenced by"}},{"data":{"id":"edge:ways-of-working:antara-methods","source":"ways-of-working","target":"antara-methods","type":"related","reason":"One collaboration where this practice meets integral 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by"}},{"data":{"id":"edge:ways-of-working:leo-burnett","source":"ways-of-working","target":"leo-burnett","type":"related","reason":"Leading multidisciplinary creative technology work required adaptive team practices.","category":"Related to","incoming_reason":"Leading multidisciplinary creative technology work required adaptive team practices.","incoming_category":"Referenced by"}},{"data":{"id":"edge:ways-of-working:shu-ha-ri","source":"ways-of-working","target":"shu-ha-ri","type":"related","reason":"A learning model for practising a form, adapting it, and eventually acting from principles.","category":"Related to","incoming_reason":"A learning model for practising a form, adapting it, and eventually acting from principles.","incoming_category":"Referenced by"}},{"data":{"id":"edge:ways-of-working:change-learning","source":"ways-of-working","target":"change-learning","type":"related","reason":"Experiments and reflection help teams build capability rather than depend on a fixed method.","category":"Related to","incoming_reason":"Experiments and reflection help teams build capability rather than depend on a fixed method.","incoming_category":"Referenced by"}},{"data":{"id":"edge:publicis90:rapid-prototyping","source":"publicis90","target":"rapid-prototyping","type":"related","reason":"A thematic connection between a startup highlight and making ideas tangible.","category":"Related to","incoming_reason":"A thematic connection between a startup highlight and making ideas tangible.","incoming_category":"Referenced by"}}]}
Rapid prototyping
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ADL: technology for live theatre
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Live-performance software made creative and technical ideas tangible under real conditions.
Arc Worldwide / Leo Burnett
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Interactive campaign work connected creative ideas with technical production.
Cloudflare-first solutions
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New projects give me a way to explore a different starting platform.
Food as a practice of attention
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Cooking also develops through making, sensing what happens, and adjusting the next iteration.
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Media Lab practice
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Making ideas tangible is part of how I work.
SalesCandy
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Product development turned customer and operational needs into a sustained application.
Winner, Publicis90 Startup Competition
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A thematic connection between a startup highlight and making ideas tangible.