Arc Worldwide / Leo Burnett
Developed digital communications strategies and solutions, and led the team building digital properties and campaigns for PETRONAS, Tenaga Nasional, Samsung, BMW, and others.
Immediate connections
Explore the cards directly connected to this one.
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method.","category":"Related to","incoming_reason":"Experiments and reflection help teams build capability rather than depend on a fixed method.","incoming_category":"Referenced by"}},{"data":{"id":"edge:publicis90:rapid-prototyping","source":"publicis90","target":"rapid-prototyping","type":"related","reason":"A thematic connection between a startup highlight and making ideas tangible.","category":"Related to","incoming_reason":"A thematic connection between a startup highlight and making ideas tangible.","incoming_category":"Referenced by"}}]}
Arc Worldwide / Leo Burnett
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Work at Arc Worldwide / Leo Burnett
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Show
Agility, Creativity, and Technology
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These talks included presentations at Leo Burnett.
McDonald’s fans mobile strategy with real-time, real-world interactions
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The McDonald’s mobile campaign is an example of my work at Leo Burnett.
Rapid prototyping
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Interactive campaign work connected creative ideas with technical production.
Technology leadership
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Leading a team building digital properties and campaigns.
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Directing multidisciplinary teams connecting creative intent and technical delivery.
Tribal DDB Malaysia
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Another role connecting creative agency work with technology.
Ways of working
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Leading multidisciplinary creative technology work required adaptive team practices.