← All cards ← Arc Worldwide / Leo Burnett

Writing & talks

McDonald’s fans mobile strategy with real-time, real-world interactions

McDonald’s mobile campaign · Arc Worldwide / Leo Burnett

Built while at Arc Worldwide / Leo Burnett

I worked on this McDonald’s mobile campaign while at Leo Burnett. We used real-time, location-aware interactions to connect a physical-world promotion with people’s phones. The linked article covers the campaign.

That work gave me practical experience with PubNub and real-time publish-subscribe communication. The campaign and technology are separate notes connected in the graph.

Immediate connections

Explore the cards directly connected to this one.

Connected cards

Follow links in either direction, or find cards that mention this one.

Show